Articles

03 May 2012

CPD in paradise

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In case you haven’t already heard of it, here is a great conference for accountants who want to stay up-to-date across a variety of areas (and claim their CPD points at the same time). Just some of the topics that the conference, “CPD in Paradise” will be (more…)

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18 Apr 2012

See how one person (with some help from the internet) made this 9-year-old boy’s day!

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In case you haven’t seen the video of Caine’s Arcade, you really should see it. It’s about a 9-year-old boy who builds an elaborate arcade out of cardboard in the back of his father’s auto-parts shop. The only problem is that foot traffic is almost non-existent and (more…)

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13 Jan 2012

How to use Facebook to grow your accounting business

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facebook for accountants

While Facebook is best known for its social networking capabilities, it is fast becoming a very effective way to broaden your professional network, raise awareness of your accounting practice and grow your business. Here are some quick tips for how accountants can get the most out of (more…)

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06 Jan 2012

How to use your website to gain new clients for your accounting business

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Your website is potentially one of your most powerful marketing tools. Investing in your website is an investment in building and retaining your client base. Here’s how you can do more to get more from your website. Attract new visitors to your site If you want to (more…)

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22 Dec 2011

Word-of-mouth marketing for accountants

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word-of-mouth marketing

How can new clients discover your accounting services when the world has become so cluttered with marketing messages?  As an accountant, you are working in a very competitive field, so you might think it’s too difficult to be noticed amongst all the noise. Or you might have (more…)

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